We’re basically an extension of your team. Helping you develop your brand with profitable content.
With a strong brand identity, let's follow that up with remarkable content backed up by solid content strategy to tell your brand story to more people, more powerfully.
Our team of two co-founders and supporting members to take charge of the entire content marketing process: strategy, research, writing, design, outreach and promotion.
Nature Brand Designer
Although we prefer to work with just one point of contact (usually the CMO or brand manager), we may coordinate and provide training to your staff over time so everyone is on the same page.
We take a direct marketing led approach to content. Which means, we do strategy, plan, design, write and execute with action in mind. How we get people to take action, to change their behaviour, is not an afterthought. It is the whole point.
1. Grow Relationships
A key principle of direct marketing is to build a continuous relationship with people. Not just because we want more sales, but because we genuinely want to help them become better versions of themselves.
2. Results, not content
Because our deliverable is results, we’re not concerned about how many pieces of content we create. If revising a piece of content can get better results, that’s what we’ll do. If aggressive promotion is what is best, that’s where we’ll go.
3. Evergreen is sustainable
We believe in helping brands grow sustainably, which is why we focus on evergreen content. The aim is to have the roots of your content to reach deep into the hearts of customers and lay an unshakeable foundation for lifelong connections.
Experience tells us these are the ways we can best value-add to clients. Like everything else, everything is dependent on context - so we'll adapt as necessary to get you the results you need.
Growth Spurt - For brands who need some quick wins
You may already have a strong foundation, but you suspect your brand can do better. Or perhaps you're looking to get perspective on a particularly thorny issue. Maybe you'd like to revamp your value proposition on the hero banner, or optimization on your checkout funnel. Or maybe you need some way to get visitors who left your site to return.
What you get:
Wholesome Grounds - For brands who need to revamp their website and foundation
With technology, many can build a relatively good looking website easily. Building a high converting one is much harder. Building one which both expresses your brand DNA AND converts well...that's RARE. Our job here is to build the foundation properly with strong roots so it becomes ever more sturdy over time.
What you get:
Breakthrough Sprout - For brands ready to take on the world
This is our core proposition. All wholesome brands have incredible potential to do good. Yet many are simply surviving, instead of thriving as the purpose-driven brand that they should be. We believe the ability to create change is directly related to how well they tell and promote their stories to the world.
This is a retainer service.
What you get:
As unreasonably wholesome people, we're really only looking for clients who are aligned with our values and wish to grow together. That said, I encourage you to reach out anyway. If we're not aligned, we can still point you in the direction of others who can serve you better.
We may be a good fit if:
We may not be the right fit if: