How we help
Here's how we can help grow your brand

Hooked on Wholesome is a Content Marketing Agency

We’re basically an extension of your team. Helping you develop your brand with profitable content.

With us on your side, you’re ready to scale your reach and results 

With a strong brand identity, let's follow that up with remarkable content backed up by solid content strategy to tell your brand story to more people, more powerfully.

Our team of two co-founders and supporting members to take charge of the entire content marketing process: strategy, research, writing, design, outreach and promotion.

Larry Yap

Conversion Copywriter 

Rachel Won

Nature Brand Designer


The wholesome horde includes skilled strategists, analysts, social media mavens, PR pros

Although we prefer to work with just one point of contact (usually the CMO or brand manager), we may coordinate and provide training to your staff over time so everyone is on the same page.

Our Philosophy

We take a direct marketing led approach to content. Which means, we do strategy, plan, design, write and execute with action in mind. How we get people to take action, to change their behaviour, is not an afterthought. It is the whole point.

1. Grow Relationships

A key principle of direct marketing is to build a continuous relationship with people. Not just because we want more sales, but because we genuinely want to help them become better versions of themselves.

2. Results, not content

Because our deliverable is results, we’re not concerned about how many pieces of content we create. If revising a piece of content can get better results, that’s what we’ll do. If aggressive promotion is what is best, that’s where we’ll go.

3. Evergreen is sustainable

We believe in helping brands grow sustainably, which is why we focus on evergreen content. The aim is to have the roots of your content to reach deep into the hearts of customers and lay an unshakeable foundation for lifelong connections.

3 ways to work with us

Experience tells us these are the ways we can best value-add to clients. Like everything else, everything is dependent on context - so we'll adapt as necessary to get you the results you need.

Growth Spurt - For brands who need some quick wins

You may already have a strong foundation, but you suspect your brand can do better. Or perhaps you're looking to get perspective on a particularly thorny issue. Maybe you'd like to revamp your value proposition on the hero banner, or optimization on your checkout funnel. Or maybe you need some way to get visitors who left your site to return. 

What you get:

  • Our signature ProfitableMoments review which maps out your customer journey and identifies the key areas to grow the brand
  • Execution on the identified ProfitableMoments

Wholesome Grounds - For brands who need to revamp their website and foundation

With technology, many can build a relatively good looking website easily. Building a high converting one is much harder. Building one which both expresses your brand DNA AND converts well...that's RARE. Our job here is to build the foundation properly with strong roots so it becomes ever more sturdy over time.

What you get:

  • Conversion focused AND beautifully designed website which expresses your brand DNA
  • Core stories that get journalists to call, readers to share, and shoppers to buy
  • Seed conversion funnel – creating a compelling lead magnet and then hooking it up with an email system which tethers your readers to you and automatically follows up
  • Corporate branding elements like Namecards, social media templates,
  • Product on White photography (the gold standard for food brands)
  • E-commerce functionality integrated with best practices
  • Google Analytics set up properly so you know exactly who is visiting your website from where and whether your website is working or not on a month to month basis.
  • Onboarding Training – We’ll support you with training so you understand exactly how each element works and how to get more out of them.

Breakthrough Sprout - For brands ready to take on the world

This is our core proposition. All wholesome brands have incredible potential to do good. Yet many are simply surviving, instead of thriving as the purpose-driven brand that they should be. We believe the ability to create change is directly related to how well they tell and promote their stories to the world.

This is a retainer service.

What you get:

  • A strategic Needmap review which shows you where your brand should compete 
  • Content strategy which focuses on the sweetspot which fulfills on the brand promise your customers most resonate with. 
  • Content creation and promotion across website, social, email, paid advertising, outreach, influencers
  • Performance reports on a monthly basis with actionable recommendations  
  • Content marketing training to get your team up to speed

Are we right for you?

As unreasonably wholesome people, we're really only looking for clients who are aligned with our values and wish to grow together. That said, I encourage you to reach out anyway. If we're not aligned, we can still point you in the direction of others who can serve you better. 

We may be a good fit if:

  • You are committed to helping your customers become better versions of themselves
  • You want a partner to guide your content marketing strategy and support your content operation
  • You believe in challenging the status quo and are not afraid to ruffle some feathers to speak truth
  • You understand content needs to come from a place of deep empathy between your brand and customer

We may not be the right fit if:

  • You just want a freelance article writer
  • You are not open to engage in dialogue
  • You expect overnight results

Ready to discuss how we can work together?

Our greener clients